Sunday Times ad from Matthew Roberts on Vimeo.

This Sunday Times piece was an answer to a YCN brief, requiring a fresh way to promote their women's supplement 'Style'. Matthew collaborated with the fantastically talented Joss Gleave, building a world of paper and warm colours, to create that blissful 'Sunday morning in-summer' feel.

A mixture of stop-motion animation, live action and 'hidden technology', all fused with the wonderful sound of Jape's 'Floating' (courtesy of Marine Parade, with kind permission).

Additional background photography courtesy of Helen Palmer